Interlude

(2022)

Creative venue space

About

About

About

Interlude is a creative space in Hackney for photographers, artists, and production companies, offering a neutral setting for shoots, exhibitions, talks, and workshops.

Challenge

Challenge

Challenge

Interlude needed a brand and website that would vividly reflect its role as a flexible and inviting space for creatives. With the opening of the space approaching, the challenge was to achieve this within a tight deadline, ensuring the brand conveyed the welcoming environment and seamless experience for photographers, artists, and production companies.

Solution

Solution

Solution

Once we got the sense of the atmosphere Interlude wanted to show, we set out to design a clean, minimal website that’s easy to navigate. We paired sharp, elegant typography with softer tones that reflect the studio’s interior, capturing its calm, easy-going, yet professional character. We incorporated professional photography of the space and its equipment to give clients a clear view of what the studio offers. To add more personality to the clean design, we included some textured elements. This adds visual interest and reflects the energetic and timeless spirit that drives creativity. The result is a digital space as flexible and inspiring as the physical studio.

My Role

My Role

My Role

My primary responsibility was designing the website, but I was involved in all design decisions from the start. I worked closely with the art director and brand designer to ensure the visual identity was effectively and consistently translated onto the website.


I also contributed to designing various collateral materials, maintaining brand consistency across all touchpoints.


After the design phase, I collaborated with the developer to ensure everything was implemented correctly.

Credits

Credits

Credits

Creative Direction: Emanuele Ricci
Brand Strategy: Nicos Dermi
Naming and Copywriting: Will Nicklin
Logo Design and Art Direction: Jovana Randjelovic
Graphic Design: Carlo Quaranta, Heima Studio
UI/UX Designer: Milos Dragutinovic
Interior Design: Filidot Studio
Web Development: Rajaram Kumar
Photography: Ben Peter Catchpole, George Tellis
Video: Ben Peter Catchpole, Matt Ben Stone
Video Editing: Jonathan Garcia
Marketing Strategy: Bruno Cuartero, Maria Jose Guerra Lujan

CET

CET

CET

15:35:18

15:35:18

15:35:18

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Copyright©MilošDragutinović