Miloš Dragutinović | Digital Designer

Lovell

(2023)

Law Firm

visit website

About

Lovell is a boutique corporate law firm that provides outsourced legal services for everyday contracts. With expertise across multiple practice areas, they are uniquely equipped to help clients navigate the complexities of contract negotiation and management.

Challenge

Lovell needed a new and up-to-date website that would not only reflect their brand values of simplicity and approachability but also communicate that they service the entire lifecycle of their clients' contracts. The aim was to convey this message clearly while maintaining a seamless user experience that resonates with their target audience.

Solution

To differentiate Lovell from the typically bland and impersonal branding common in the legal industry, we designed a website with scroll-triggered animations that visualize how the firm supports the entire contract lifecycle, making a complex product more approachable and engaging. We paired modern, geometrically balanced typography with rounded edges and a fresh color palette featuring dark indigo blue to reinforce a sense of trust and a welcoming atmosphere. Professional photography of the team further personalizes the experience, making it easier for potential clients to connect with the firm. The final design delivers a cohesive and engaging digital presence, reflecting Lovell's core values and comprehensive range of services.

My Role

This project started with a clear branding phase, and my role was to bring that vision to life through the website design.

After extensive Zoom calls, in-depth research, and collaborative brainstorming sessions, I successfully translated Lovell's brand identity into a digital experience that feels both accessible and professional.

I focused on simplifying and visualizing the complex concept of "servicing the entire lifecycle of their clients' contracts," using intuitive design elements and engaging animations to make the information easy to understand and compelling.